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When we develop a customized IR programme for our clients, we typically use the following approach:
Audit
We start with comprehensive fact-finding and research across multiple areas to get under the skin of your business and understand your story. We dive in your business landscape, business history, track record, growth trajectory and current stakeholder engagement activities to help us derive a detailed understanding of your company.
Strategic Positioning
Strategic positioning narrows in on what matters the most. Our distinct analysis results in a clear view of strengths, competitive advantages, and opportunities to be leveraged in optimizing your positioning and conveying the essence of the company across multiple media. We craft a better positioning and develop a strong messaging framework with key messages that is targeted to a specific audience.
Stakeholder Targeting
Especially in public markets its of upmost importance to define and establish the appropriate targets for communication. Our insights-driven stakeholder targeting helps you efficiently engage a meaningful set of investors and stakeholders and set-up a tactical agenda. We pick out and further entrench existing stakeholders who recognize the intrinsic value of your company and prioritize the right targets to save you time. We make sure you capture and stay close to the right audience.
Strategic News Flow
Carefully angled news is of value to stakeholders, shows how company strategy is progressing and subsequent coverage supports your company’s profile and investment proposition. Strategic news flow complements our stakeholder targeting strategy to bring your message to the wider market. Our service includes the development and orchestration of meaningful strategic news flow, as well as the actual distribution to the right audiences and follow-up.
Policy and Procedures
We prepare policies and procedures to ensure that your company has processes in place to maximize the effectiveness of engagement activities. Customized policy and procedures manuals provide guidelines and checklists that are tailored to meet the requirements of individual clients.
Our processes are pinned on best practises, effective delivery and are part of our value creation approach which ensures a virtuous cycle.
Explore our solutions and how we can help.